Beeral – the History of Beer Mural
Commissioned by: Jim McCabe owner of Milwaukee Brewing Co.
Materials Used: original – oil on canvas/ reproduction on durable vinyl
Jim, Owner of Milwaukee Brewing Company, commissioned a mural for his new Lucky Street Brewery in Grafton. The new building, their third location, was under construction and I asked for plans of the wall sections to work on the initial sketches. He loved my idea of conveying the history of beer on Earth as you progress up and down the stairs and from all perspectives. To create this work on time and with a high degree of detail and wash-ability, I came up with the idea to paint an original to scale that could be enjoyed in the original Brewery on Water street and then have the original printed large scale on durable wallpaper. The concept worked perfectly! The Beeral contains the brewing process, brewers portraits, brewing history from around the world and magical ingredients.